In 2016 The University of Sheffield Careers Service and The British Council teamed up to create a free online course ‘How to Succeed In: The Global Workplace’. The course offered advice for people starting work, either for the first time or taking up a job in a foreign country. It focused on the culture of the workplace and how to adapt to new environments.
The course used several animations – including this one – which compares culture to oceans. Playing on this theme, I decided to create a nautical workplace to visualise how communication, appearance and attitudes vary widely between different cultures, and how much of a culture is actually hidden beneath the surface.
Using this theme meant it was possible to play with the visual metaphor more, and made for a fun – and at times humorous – animation that still communicated the main message.